Luis Fonseca / Bureau Chief. Lusa and RTP. Guinea-Bissau

Most of the population of Guinea-Bissau is analphabetic. And even among those who know how to read and write, very few open a book, a newspaper, a magazine or spend time reading online articles. Radio rules. In this scenario, how do you manage to make printed information notorious and go hand in hand? You tell the same story with images. Telling a story with images bridges a gap that otherwise would make valuable information unusable for the communities. Reading will be easy. The drawings will make it attractive. And results will come. In this case, “Hooked” can play an important role in preventing drug consumption, by showing to younger people, in schools, what might happen if one tries “crack cocaine”. “Hooked” can trigger debate and make communities aware of the problem.